Clever Typographic Logos | Chumbart™

Morocco-based brand with an interesting project titled “60 Smart Words” that showcases typographic logos of common words we use every day. The impressive bit is that the letters of each word have been designed in a way that they form a visual image associated with the meaning of the words themselves (a.k.a. calligrams).

For example, the letter ‘a’ in the word ‘stairs’ is designed to look like a flight of stairs. The ‘l’ in ‘sleep’ resembles a bed. The ‘o’ in ‘explore’ looks like a globe. Bachir used Adobe Illustrator and Photoshop to create these logos. Check them all out below.

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